NanoSteel Pursues New Marketing Mission
The NanoSteel® Company (Providence, RI), a leader in nano-structured steel materials design, today announced that Ellen W. Bossert has been named chief marketing officer. As a member of the executive team, Bossert will lead the company’s worldwide marketing strategy and manage the evolution of the NanoSteel brand into new industry segments and applications.
Bossert, with more than 20 years of experience in general management, marketing and business development, specializes in bringing advanced technologies to industrial markets. “We are very pleased to welcome Ellen to the company during an exciting time of growth and positioning for the future,” said Dave Paratore, the president and chief executive office. “Given the company’s technology progression — resulting in our recent breakthrough in automotive sheet steel — we wanted to bring in a proven leader in the area of strategy, market development and branding. Ellen’s track record of driving adoption of high impact innovation makes her an ideal choice for our mission at this time.”
“Given the performance NanoSteel has achieved in proprietary material designs, I believe strongly that the company is poised to meet a number of complex modern challenges that steel remains best positioned to solve,” said Bossert. “I look forward to working with this team to lead global marketing initiatives that will support the company in reaching its considerable potential.”
Bossert most recently led North American strategic marketing, sustainability and government business development for Philips Lighting and Controls business. Prior to that Bossert was chief strategist for marketing and innovation at Color Kinetics, the world-wide pioneer in LED illumination. She has an MBA from Harvard and a Bachelor of Arts from Columbia College.
NanoSteel is the world leader in proprietary nano-structured steel material designs. Over its ten-year history, the company has created progressive generations of iron-based alloys from surface coatings to monolithic steel. For the oil and gas, mining and power industries, NanoSteel has successfully introduced commercial applications of metallic coatings to prolong service lifetime in the most extreme industrial environments.
For the automotive industry, the company has achieved a significant breakthrough in the development of nano-structured sheet steel with exceptional strength and ductility. NanoSteel is a privately held company funded by lead shareholders EnerTech and Fairhaven Capital. www.nanosteelco.com