Sandvik Coromant Appoints Eduardo Martin as President of Market Area Americas 

Sandvik Coromant recently appointed Eduardo Martin as president of Market Area Americas (MAA).

Sandvik Coromant (Fair Lawn, NJ), the world’s leading producer of cutting tools for the metal cutting industry, recently appointed Eduardo Martin as president of Market Area Americas (MAA), which includes Argentina, Brazil, Canada, Chile, Mexico and the United States. Eduardo, who previously led the company in Italy, succeeds John Israelsson who moved to the position of president within Sandvik Hyperion.

Eduardo began his career with Sandvik over 25 years ago and brings insight and experience to his new post. Starting as a machinist, he has also worked in quality control and as a drilling specialist. He spent three years of his career in Sweden, working in product management at Sandvik Coromant.

Eduardo was responsible for the Iberica region (Spain and Portugal) for Sandvik Coromant before serving as president of Italy, Spain and Portugal markets. Earning his MBA in Madrid and truly skilled as an international communicator, Eduardo is fluent in Spanish, Swedish, English, Portuguese and Italian.

It is exciting to be part of a growing market with a lot of innovation and diversity,” says Eduardo. “I’ve always wanted to work in a large market that is agile and technologically advanced, where developments happen fast.”

Eduardo continues, “I look forward to working with a very talented and dynamic team. From Argentina to Canada, one of our greatest strengths in the Americas is our people.”


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