MacroAir Ceases Manufacturing Agreement With 4Front Industries
By granting the company a license to manufacture its own line of high volume, low speed (HVLS) fans under the Kelley and Serco brands, MacroAir will also stop manufacturing HVLS fans on behalf of Kelley and Serco.
As of July 1, 2014, MacroAir Technologies, Inc. (San Bernardino, CA) will end its manufacturing relationship with 4Front Industries (Tempe, AZ) by granting the company a license to manufacture its own line of high volume, low speed (HVLS) fans under the Kelley and Serco brands. As part of the agreement, MacroAir will also stop manufacturing HVLS fans on behalf of Kelley and Serco.
The parting of ways will allow MacroAir, the industry originator of HVLS fans, to approach clients in the warehouse and distribution center segments directly. Previously, these two segments could only be pursued by 4Front Industries; however, now both MacroAir and 4Front Industries are able to pursue any market segment without restriction.
Without its obligations to 4Front Industries, MacroAir will increase the production of its current five HVLS fans, which was previously encumbered by the obligations of private label manufacturing. Only MacroAir HVLS fans utilize the company’s patented 6ixBlade™ technology, which combines six airfoil blades with NASA-engineered wing design.
Additional terms of the agreement are not disclosed.
Since developing the first HVLS prototype in 1998, MacroAir continues to serve as the “engineers of air,™” through a commitment to innovation, and design of the most durable and cost-effective commercial ceiling fans on the market.
MacroAir HVLS fans can be found in commercial, agricultural and retail establishments around the world. The company’s AirVolution and AirSpan fans are UL Listed, a certification by Underwriter Laboratories, Inc., an independent product safety testing organization, verifying the quality of MacroAir products.
MacroAir fans are trusted by companies such as Coca-Cola, CSX Transportation and NAPA Auto Parts, and the company is the approved HVLS fan supplier for automotive brands such as BMW, Chrysler, Ford, General Motors, Lexus, Mercedes-Benz, Nissan and Toyota under their Dealer Equipment Programs.