Xiris Expands Sales Presence

Aaron Peterson will assist Xiris with business development.

Xiris Automation Inc. (Burlington, Ontario) announced the appointment of Aaron Peterson to assist Xiris with business development. Aaron Peterson has been a technical sales executive in Canada and internationally for over 18 years holding roles in engineering support to senior sales management. He started his career in engineering as a production technologist with the Saint John shipyards moving on to become a field applications engineer for technology companies representing manufacturers in the Canadian high tech industry. He will be responsible for building relationships with Global OEMs and end customers in the metal mabrication industry.

We are absolutely thrilled to have a person of the calibre of Aaron Peterson join us in helping us serve our Global customers,” says Cameron Serles, president of Xiris. “His global sales and business development background in optics has provided him the foundation for understanding complex applications and the implementation of new technology in global markets.”
Xiris Automation Inc. specializes in developing optical equipment used for Process and Quality Control across a number of specialty industries, providing some of the world’s most dynamic manufacturers with the ability to detect, recognize and interpret quality defects in their manufactured goods.



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