Allor Manufacturing Becomes Distributor for Royal Purple Lubrication in Steel Industry

This partnership distributes proven, super-premium lubricants to the steel industry to provide lower energy costs, reduced down time, improved reliability and increased efficiencies in all areas of the mills.

Allor-Plesh Inc. (Brighton, MI), a leading provider of engineered conveyor chain, levelers and specialty bearings, has partnered with Royal Purple, LLC (Porter, TX) to exclusively distribute Royal Purple lubrication products to the North American steel industry.

This partnership makes available proven, super-premium lubricants to the steel industry providing lower energy costs, reduced down time, improved reliability and increased efficiencies in all areas of the mills. Royal Purple lubricants consistently deliver a higher level of performance across a broader group of equipment than other industrial oils. No other lubricant offers a lower total cost of ownership for the majority of a customer’s plant equipment.

The addition of Royal Purple lubricants will enhance the “Value Added Relationship” that Allor-Plesh has with their customers. We are proud to bring this combined value of our company’s resources to the Steel Industry,” said Tony Allor, the president of Allor Manufacturing.

Royal Purple’s partnership with Allor-Plesh is a great avenue to provide our premium synthetic lubricants to the steel industry. We look forward to a long lasting relationship that will continue to grow our market share as more manufacturers realize the benefits of using our products,” said Bryan Yourdon, the Royal Purple president.

Allor-Plesh, a leader in engineered conveyor chain, levelers and specialty bearings, plays a critical role in the steel industry as well as other industrial applications around the world. Our products are engineered to withstand the harshest service environments and to keep production moving. Our combined engineering expertise and industrial application experience give customers a competitive edge by increasing their productivity. www.allorplesh.com

Royal Purple is the world’s leading lubricant company: The Performance Oil That Outperforms. Its portfolio of lubricants is available for consumer and commercial applications as well as a wide range of industrial applications. As a manufacturer of super-premium lubricants with an unwavering commitment to providing the highest performing products in the market, Royal Purple has positioned itself as an additive technology innovator. With its proprietary Synerlec technology serving as the cornerstone for most of the company’s products, Royal Purple lubricants have excelled in head-to-head performance tests by outperforming the competition. www.royalpurple.com

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