Electrox Laser Marking Systems Announces Expansion

Robert Shields has been appointed as the new regional sales and business development manager, responsible for growth in new products and expansion in market share.

Electrox Laser Marking Systems (Alpharetta, GA), a recognized leader in the development and manufacturing of premium quality, industrial-grade laser marking equipment for multiple industries announced the appointment of Robert Shields to the position of regional sales and business development manager, based in Charlotte, NC. The new position recognizes the company’s growth in new products and expansion in market share.

An industry veteran, Shields has over 25 years of experience in sales, including working with multiple laser marketing firms, both domestically and internationally. He brings not only deep industry knowledge to the position, but an ability to understand the needs of the customer while providing cost effective solutions. His background includes direct experience in the automotive, medical, dental, electronics and semiconductor industries, with specialization in jewelry, manufacturing and aerospace sectors.

Shields will be reporting to Michael Rauch, the U.S. national manager, and will be responsible for the Southeastern United States and the Caribbean.

Rauch commented, “Bob brings not only practical experience to the new position, but an understanding of multiple industries and how different applications can apply to our partners. Increasing our sales coverage with an experienced professional such as Bob, shows our commitment to providing excellent pre-sales service to our customers and also confirms our resolve to better serve the North American market.”

Shields will start in his new role immediately. He stated, “It’s a great time to be joining Electrox. With new products and new solutions, we are poised to transform how whole industries use lasers. I’m excited to get started.”

See a video demonstration for the EMS200 Turnkey Laser Marking System here.