COE Press Equipment Appoints New Regional Sales Manager

Brian Robichaud will be responsible for sales, development, and supervision of the coil handling and servo roll feed equipment distributors in his territory.

COE Press Equipment Corporation (Sterling Heights, MI) has announced the appointment of Brian Robichaud as a new regional sales manager.

In this position, Robichaud will be responsible for sales development and supervision of the COE Press distributors in his territory, keeping them apprised of new equipment and service offerings, working with them on pricing, and visiting customer sites.

“Brian brings unprecedented sales experience to this position, with a strong knowledge base in every area of the business,” said Jim Ward, the general sales manager. “We are happy to have him join the sales team and believe he’ll be an excellent asset.”

Robichaud has over 16 years of sales experience for a variety of industrial equipment and service companies including Detroit Hoist and Crane Company, Compressor Engineering and Brehob Compressor. He served in the United States Navy as a radioman and electrician’s mate prior to his private sector career. Robichaud lives in Rochester Hills, MI, with his wife and children.

COE Press Equipment designs and manufactures a complete line of premiere coil handling and servo roll feed equipment from stand-alone roll feeds, straighteners, reels, cradles and air feeds to complete integrated feed line systems including the heaviest and widest coil feeding systems available for the metal stamping industry today.

The company supplies and services a wide variety of global markets and industries including automotive, appliance, lighting, metal processing, housewares, lawn and garden, contract stampers, tool and die builders, and many others.