Starrett Announces Virtual Exhibition
A virtual hostess will guide the visitor to the best solution. Videos, combined with live-chat and download capabilities, will make it easy to gain an overview of the latest solutions and schedule a one-on-one consultation at the client’s place of business.
The L.S. Starrett Company (Athol, MA) announced that in addition to exhibiting at various trade shows, it will host its first virtual exhibition in September.
“Traditional tradeshows have limitations. We concluded that many attendees use shows to collect material for a team at their home office to collectively make the buying decision,” states Hardy Hamann, the vice president of marketing and business development. “To that end, we decided to develop our virtual exhibition enabling the entire buying team to view what our products can do for them. A virtual hostess will guide the visitor to the best solution. Videos, combined with live-chat and download capabilities, will make it easy to gain an overview of Starrett’s latest solutions and to schedule a one-on-one consultation at the client’s place of business as a follow up. As an extra incentive, visitors can win two tickets (including hotel and travel) to a premier U.S. sporting event.”
The virtual exhibit will be open from September 8 – 26, 2014, which makes it easy for people to do their research at their leisure without ever leaving their office.
“We realize that this is a bold decision, which comes with some risk. ‘If you build it, they will come’ is a now famous line of Kevin Costner’s movie, Field of Dreams. While we hope that our customers will embrace this idea, we have always listened to the voice of the customer and are prepared to make adjustments moving forward,” continues Hamann.
Founded and headquartered in 1880 in Athol, L.S. Starrett manufactures precision tools, gages and instruments, saws and hand tools. While best known for precision tools in the United States, the company is also a major, worldwide manufacturer of saw blade products. Starrett products are sold throughout the U.S. and worldwide through distributors, dealers, and retailers and online. In recent years, the company has broadened its product offering through acquisitions and innovative product line expansion.