New MCFA Website Simplifies Forklift Buying Process

Mitsubishi Caterpillar Forklift America Inc. (MCFA; Houston, TX), a leading manufacturer of forklifts in North, Central and South America, has announced that it has launched a new website to improve the user experience for customers seeking to find the best forklift and aftermarket solutions for their business.

Housing all of MCFA’s companies and brands under one roof, including Rapidparts Inc., Cat® lift trucks, Jungheinrich® and Mitsubishi forklift trucks, the new website is now a single source for finding forklift solutions to suit every industry sector and need, from retail to food and beverage to manufacturing and more.

“With this new website, visitors now have the ability to view our complete forklift and warehouse product offering across all five classes in one central place,” said Kent Eudy, the executive vice president, sales and marketing at MCFA. “In addition to offering a more streamlined experience for visitors, we’ve added additional tools to the site to simplify the purchasing process and help customers easily find and connect with their local dealer.”

New features and tools include:

• Responsive Design that is mobile friendly, allowing visitors to access the site from any device, including smartphones and tablets.
• Geo-Tracking to help customers quickly and easily find a nearby dealer.
• Industry-Tailored Search to help visitors zero in on the right product for a specific industry and operational need.
• Updated Newsroom to keep stakeholders up-to-speed on MCFA business, including new product announcements, the dealer network and industry trends.

www.mcfa.com