Home / Advanced Autonomous Mobile Robot Enters North American Market

Advanced Autonomous Mobile Robot Enters North American Market

The emerging mobile robot industry is expected to achieve total sales of 14,500 units and revenue of $20 billion over the next three years.

Posted: May 9, 2016

A battery-powered Universal Robots UR5 mounted on top of an MiR100 mobile robot being used inside a manufacturing plant.
Thomas Visti, the chief executive officer of MiR and Eward Mullen, the vice president of sales for North America.

Mobile Industrial Robots ApS (MiR; Odense, Denmark) has announced that they have opened a U.S. office and their award-winning autonomous mobile robot — the MiR100 — will be available to North American shops as another tool to drive efficiency. Already in use in 19 countries at prominent manufacturers such as Leoni, Flextronics, and Continental, the company leads a new generation of autonomous mobile robots whose ease of use, flexibility and payback of less than a year will secure their leadership role in North America. The emerging mobile robot industry is expected to achieve total sales of 14,500 units and revenue of $20 billion over the next three years according to the International Federation of Robotics.

This robot’s ease of use, flexibility and repayment period sets it apart from other transport logistics solutions on the market. Traditionally, logistics robots demanded that the surroundings be remodeled to accommodate in-floor tracking systems for the robots. But, it is designed to be highly adaptable, finding its way around obstacles and changes in the environment. It will revolutionize how companies move items throughout facilities. And, its attractive price point of less than $30K, combined with an open, customizable technology platform and intuitive interface, make it a perfect complement to the innovative solutions being put in place by North American industrial automation distributors.

MiR100 is one of the most advanced autonomous mobile robots for small-task indoor transportation of items in the manufacturing market. Programming and operation happen through an intuitive interface accessible via a smartphone and tablet app (iOS and Android) or PC application in just a few hours without additional implementation costs. The robot can either “identify” its drive area and surroundings or import 3D drawings of the building layout. Built-in sensors and cameras enable the robot to be used for safe collaborative operation in an environment with people as it automatically stops and routes around obstacles. It has a carrying capacity of 220 lb and can tow approximately 660 lb. Various custom module solutions can be added.

“Our launch into the U.S. market provides excellent opportunities for North American companies focused on increasing operational efficiency to become competitive globally, by optimizing and automating internal transport in both industry and healthcare sectors,” confirmed Thomas Visti, the chief executive officer of MiR, who was the chief commercial officer at Universal Robots from 2009-2014 before joining the company. “The MiR100 enables shops to take automation efficiency to the next level and reflects the general trend in robotics now from traditional robots that stay in safety cages to modern robots that move around, interact and assist people in becoming more productive.”

The company has appointed Ed Mullen as the vice president of sales for North America. He has more than 28 years in key positions within industrial automation, most recently serving as the vice president of sales and marketing at Simplimatic Automation. He began his career at Micron as a designer, but quickly moved to sales because of his love for identifying solutions for customer problems. His success won him the opportunity to direct sales for Universal Robots when it entered the North American market in Fall of 2012. He took that Danish company from a position of being relatively unknown in North America to becoming today’s market leader of collaborative robotics. The company looks forward to tapping into Mullen’s ability to drive new markets and create a leadership position for them in North America within the autonomous mobile market.

“I am thrilled to have the opportunity to once again launch an amazing product here in North America,” stated Mullen. “Over the last five years, the world has had a chance to see what a true technology hub Denmark is with the success of Universal Robots. I believe that the company, with the technology they have developed, has the potential of creating a similar success story. It’s a privilege to again team up with Thomas Visti to make MiR a global leader in the autonomous mobile robot field.”

“We are pleased to have someone with the experience and proven track record that Ed Mullen possesses to lead our North American sales effort,” added Visti. “His in-depth knowledge of the industrial automation market and successful launch of Universal Robots enables us to hit the ground running.”

Mobile Industrial Robots (MiR), headquartered in Odense, was founded in 2013 by veterans of the Danish robotics industry. They have quickly established a wide distribution network in countries such as Germany, Australia, Italy, Singapore, Hong Kong and the U.S., spurring company growth 400 percent from Q12015 to Q12016.

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