Ideal Tool Group (Sycamore, IL), with the iconic American brand SK Professional Tools, plus Pratt Read and Western Forge, has announced Chris Sanford as their new vice president of sales. In his newly appointed role, he leads and executes initiatives to support the growth of SK’s distribution channel, including automotive, industrial and mobile trucks. He also leads the development of retail channels for the company.
“Chris has the breadth and depth of marketplace knowledge, unique industry insights and energy needed to propel us into the future,” stated Jim Gillis, the general manager of the company. “We’re very excited to have him join the company’s family.”
Sanford most recently served as a senior director of industrial national accounts for Apex Tool Group, one of the largest manufacturers of professional hand and power tools in the world. He re-engineered the sales team to increase productivity and played a critical role in driving multi-million-dollar revenue. With more than 20 years of sales success, he has a history of producing stellar revenue growth and driving operational excellence internally. “I’ve always had great respect for SK’s commitment to American-made innovation,” stated Sanford. “Right now, the Ideal Tool brands are experiencing tremendous momentum. I’m excited to help keep that force moving and continue to push these great brands forward.”
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