COE Press Equipment (Sterling Heights, MI) has announced the hiring of Dave Byer, as a national sales and marketing manager, responsible for strategy and implementation of all sales – including new equipment, aftermarket sales and service programs, and marketing activities. He will supervise the company’s regional sales reps and distributors, as well as marketing personnel.
“Given Dave’s success in growing customer engagement through advanced sales and marketing tools, we are really excited to have him on board and look forward to expanding our presence in the marketplace,” said Reid Coe, the company’s president.
Prior to joining their team, he was a part of the Yamaha Motor Corporation (Cypress, CA) digital marketing team for 13 years and focused on delivering solutions that increased revenue and contributed to improved customer satisfaction. Most recently, he served as the digital marketing manager responsible for all digital strategies, processes and CRM implementation where he was able to improve marketing output by 50 percent and achieve greater ROI. Byer has a Bachelor of Arts degree in marketing from Michigan State University.
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