Though the formulas haven’t changed, it’s easier to identify the more than 20 lubricants, penetrants, greases, cleaners and degreasers, and rust-management solutions that comprise WD-40 Co.’s (San Diego, CA) Specialist line. That’s because the cans have the same blue-and-yellow label and red top as the company’s iconic multiuse product. A recent study conducted by consumer behavioralists PRS IN VIVO found the new packaging demonstrated 26% faster brand findability over the old packaging.
One product in the line, WD-40 Specialist Gel Lube, resists water and displaces moisture to prevent rust for up to one year (independent tests conducted in salt spray and humidity chamber; results may vary depending on extreme conditions). The no-drip formula offers 12 times longer-lasting lubrication when compared to WD-40’s multiuse product.
The thick lubricant stays on vertical surfaces and doesn’t fling off moving parts such as gears, bearings, cables, chains, and rollers. Once applied, it withstands temperatures ranging from -100 degrees F to 500 degrees F.
WD-40 Specialist Gel Lube is VOC-compliant in all 50 states.
Wisconsin Manufacturing & Technology Show Returns
The 17th Biennial Wisconsin Manufacturing & Technology Show (WIMTS) will be held Oct. 5 through Oct. 7. The event will be held in West Allis, at the Wisconsin State Fair Park, in the Exposition Center.
Velo3D Expands Team by Hiring a Head of Investor Relations and a VP of Sales for North America
As it prepares to become a public company, Velo3D Inc. (Campbell, CA) has announced two new senior positions: 1) VP of investor relations and 2) VP of sales for North America.