New VP at Wilson Tool
Paul Landgraf is their new vice president of global marketing.
Posted: June 25, 2015
Wilson Tool International (White Bear Lake, MN) has introduced Paul Landgraf as the organization’s new vice president of global marketing. In his position, he will lead the company’s strategic marketing, new product and service development, and branding initiatives worldwide. He will also have responsibility for sales in South America and Southeast Asia.
“We’re proud to welcome Paul to the Wilson Tool family,” said Brian Robinson, the chief executive officer of Wilson Tool. “His broad background and proven success in strategic development and execution are assets to our global marketing and emerging market opportunities.”
Landgraf brings more than 20 years of communications, marketing, strategic planning, and new business development experience to Wilson Tool, having worked at a top U.S. ad agency, large privately held manufacturer and global Fortune 500 company. During his career, Landgraf has also cultivated strong customer relationships, formed strategic alliances, and launched successful new products and marketing programs.
“Paul’s process for uncovering in-depth customer and competitive insights is greatly welcomed,” said Chris Lawless, the president of Wilson Tool. “It will help us to develop growth-oriented, market-driven strategies that speak to manufacturers’ tooling needs and challenges.”
Landgraf earned his master’s degree from the University of Illinois-Champaign-Urbana and his bachelor’s degree from the University of Wisconsin-Stevens Point.
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