The common themes capturing the attention of the metalworking industry are tied to improving productivity, minimizing waste and overcoming workforce challenges.

According to a survey, 74.4% of the manufacturers surveyed stated their No. 1 business challenge was attracting and retaining a quality workforce; nearly 19% above the next leading challenge.²

Metalworking shop leaders are eagerly researching and implementing products and services to maximize their output with the staff they have. They are adding robotic and automated equipment to elevate operations and processes, as well as introducing or expanding smart manufacturing software solutions.

Metalworkers also embrace sustainability initiatives as a key to both energy efficiency and competitiveness within the industry: An overwhelming 90% of respondents to a survey agree that “manufacturing has a special responsibility to society to become more sustainable and accelerate the transition to a future circular industrial economy.”³

Backed by the support of suppliers who have the solutions to meet their challenges, readers continue to invest:

• 87% participate in purchasing, specifying or recommending products/services¹
• 81% have purchased a product or service after seeing it in Fabricating & Metalworking¹
• 92.5% have visited a company’s website after viewing an ad or reading an article in Fabricating & Metalworking¹
• 79% plan to make capital expenditure purchases in 2024¹

We are excited to partner with you to fuel your growth and share your marketing messages with our readership as they:
Optimize. Transform. Elevate.

¹  Publisher’s Survey, July 2023
²  “ISM World 2023: Semiannual Forecast”
³  NAM’s “Annual Sustainability and the Circular Economy” survey