Lincoln Electric Sponsors Professional Bull Riders

The Lincoln Electric Company (Cleveland, OH) recently announced its new partnership with The Professional Bull Riders, Inc. (PBR; Pueblo, CO) in which Lincoln becomes one of the sport's newest official sponsors.

"We are proud to announce our partnership with the PBR and the exciting sport of bull riding," said Mickey Holmes, sports marketing manager for Lincoln. "The sport will provide a dynamic marketing platform to build our brand as well as opportunities to entertain and build relationships with our valued customers. It is a natural fit when the toughest welders in the world are aligned with the toughest sport on earth."

PBR has over 1,200 bull riders competing in more than 300 PBR sanctioned competitions in the United States, Australia, Brazil, Canada, and Mexico. Over 100 million viewers tune in each year to the PBR on network and cable television in the U.S., and ratings are steadily on the rise. PBR has seen strong growth in live attendance as well. Today the PBR attracts over 1.5 million live event attendees each year with its multi-tiered event structure.

As part of the multi-year partnership, Lincoln Electric will have an increased presence with the PBR, at all Built Ford Tough Series events, and PBR World Finals in Las Vegas. This includes exclusive signage and even a special Lincoln Electric chute seat section.

"Our products are second to none and we could not be more pleased to partner with such a great brand," commented PBR chief marketing and sales officer Kevin Camper. "We are excited to have them as a partner and look forward to an exciting future with them!"

ABOUT THE PROFESSIONAL BULL RIDERS
Headquartered in Pueblo, the PBR is the premiere bull riding organization in the world, boasting contestants from the United States, Mexico, Australia, Brazil, and Canada. One of the fastest growing sports in the country, PBR's events air weekly on VERSUS, NBC, CBS, and FOX.

ABOUT LINCOLN ELECTRIC
The Lincoln Electric Company is headquartered in Cleveland and is a world leader in the design, development and manufacture of arc welding products, robotic arc welding systems, fume extraction equipment and plasma and oxyfuel cutting equipment. The company holds a leading global position in the brazing and soldering alloys market.

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Professional Bull Riders, 719-242-2800, www.pbr.com, contact Sara Broun at sbroun@pbrnow.com.

Lincoln Electric Company