Chem Arrow Develops Mexican Markets

The company’s Southern California manufacturing facility, coupled with Mexico’s growing economy, made Mexico the ideal location to begin its push for global expansion.

Industrial lubricant specialist Chem Arrow Corporation (Los Angeles, CA) is actively expanding its presence in Mexico through a number of strategic activities following its success in Canada and Southern California.

An undisputed global leader in its field, Chem Arrow manufactures and markets a wide range of industrial lubricants, metalworking fluids, speciality products and cleaners and lines specifically designed for use in HVAC applications. The independently owned company has ambitious expansion plans; it currently has manufacturing capabilities on three continents and will be actively targeting specific identified global markets over the coming months and years.

The Southern California manufacturing facility, coupled with Mexico’s growing economy, made Mexico the ideal location to begin its push for global expansion. Area sales manager Arturo Guerrero has joined Chem Arrow to continue to grow the company’s HVAC business in Mexico. Arturo is an authority on the need for quality industrial fluids having previously worked as an engineer and press shop manager at Carrier UTC in Monterrey, Mexico.

Chem Arrow has also recently contracted a new distributor in Mexico as an additional route to market. Chihuahua-based Tanner Machines and Tools has over 19 years’ experience in the metalworking industry and stocks a number of well-known machine tool brands. Tanner’s operation covers some of the most critical industrial zones in Mexico, including the North, Central and Southern regions.

Chem Arrow president Hamish Mitchell says, “Historically we have mainly sold our products direct to consumers. Our ambitious expansion plans mean we needed to find additional sales channels, so it made perfect sense to identify suitable distributors with an existing client base that we could sell in to. Tanner has an established reputation for providing a comprehensive all round service to metalworking clients and our products are a great fit with its existing lines.”

International marketing will be playing an ever increasing role to support the company’s development plans. In recognition of the importance of reaching a Spanish speaking audience, Chem Arrow has launched a Spanish translation of its website, hosted in Mexico to support the company’s regional SEO efforts.

Hamish continues, “The Spanish translation has been introduced to minimize potential trading barriers. Whether customers are introduced to our products by our sales managers in Mexico, Jose Zapata, Ricardo Rubio, and Arturo Guerrero, through one of our Mexican distributors, or via an internet search engine, they will be able to easily access further product details if required. All of our product brochures have also been translated into Spanish and can be downloaded via the website.”

Chem Arrow’s existing distributors in Mexico, H & J Precision Tools, Inc. (based in Tijuana) and MAS CNC Suministros Ind. SA DE (based in Tlaquepaque), continue to play a vital role in Chem Arrow’s expansion into Mexico. www.chemarrow.mx

Chem Arrow Corporation is a global manufacturer and service provider of industrial metalworking fluids, lubricants, cleaners and specialty chemical products. With over 35 years of formulating and manufacturing experience, Chem Arrow is dedicated to technological innovation and the development of superior metalworking fluids.

The company is an undisputed global leader in the design and production of specialty fluids for a vast number of applications in the metalworking industry. It is strongly committed to maintaining high quality assurance standards as well as its responsibilities to environmental, health and safety regulations.

With manufacturing locations on three continents, Chem Arrow is large enough to handle a wide variety of client needs, yet flexible enough to provide individual, personalized service to meet its customer’s unique metalworking requirements. www.chemarrow.com