Hartwig Appoints New Marketing Manager

This newly created position, Lori Morrison Bufalo is responsible for strategic marketing planning, marketing communications and branding for the machine tool distributor.

Hartwig Inc. (St. Louis, MO) is proud to announce that Lori Morrison Bufalo has joined the machine tool distributor as their marketing manager. In this newly created position, Bufalo will be responsible for strategic marketing planning, marketing communications and branding for the company.

She has over 18 years of experience in strategic and tactical marketing, including almost ten years at industrial manufacturer Watlow Electric Manufacturing Company. Most recently she led the marketing efforts for the last seven years at medical equipment sales and service organization, Life Systems, Inc.

“Lori will help take our company’s marketing and communications efforts to the next level. With technology, products and improvements happening so fast in our industry, it’s critical we make sure we educate our customers and future customers through all forms of media,” said Seth Machlus, the operations manager at Hartwig. “Her experience and talents will get us there that much faster.”

Lori holds a Bachelor’s Degree in Journalism and Mass Communications from Southern Illinois University (Carbondale, IL) and dual Master’s Degrees in Marketing and Business from Webster University (St. Louis, MO).

Founded in 1960, Hartwig has become the largest distributor of machine tool solutions and inspection equipment in the Midwest and Mountain regions. Built on a foundation of fairness, after-sales support and hard work, the company has grown to more than 150 employees covering eight office locations in 15 states including: Arizona, Colorado, Idaho, Illinois, Iowa, Kansas, Missouri, Montana, Nebraska, New Mexico, Oklahoma, Texas, Utah, and Wyoming.

Hartwig partners with its customers to optimize machining performance, decrease downtime and improve overall efficiency of equipment and applications. The company prides itself on not just being a machine tool distributor, but a true solutions provider intent on assisting customers in controlling their destiny and keeping manufacturing within the U.S.

The distributor, an official distributor for OKUMA, Tsugami, Hardinge, Bridgeport, Kellenberger, Tschudin, Hauser, GF AgieCharmilles, Okamoto, SNK, Hexagon Metrology and Kira products, delivers applications expertise to numerous industries, including aerospace, computer, construction, farming, fluid power, industrial machining, medical, oil and gas energy, and semiconductor processing. Hartwig’s name is synonymous with quality, service, support, and engineering. www.hartwiginc.com