Röhm Opens Subsidiary in Mexico
The strategy is to capitalize on the expected 15 percent annual growth in Mexico’s machine tool consumption in diverse industries such as aerospace, automotive, energy and oil and gas.
Posted: July 17, 2014
Röhm GMBH (Sontheim/Brenz, Germany), a leading global provider of high-quality clamping and gripping technology for the metalworking industry, recently opened a new subsidiary in Mexico to quickly and effectively meet the sales, service and support needs of its growing customer base in Mexico and Central America.
The new Röhm Products Mexico S. de R.L. de C.V. is managed by Rodolfo Espeleta, who has 15 years of industry-related experience with a strong background in engineering, sales and the manufacturing sector in Mexico. The location also has the full support of Röhm GMBH and Röhm Products of America (Lawrenceville, GA).
In his position, Espeleta oversees the sales and service operations of Röhm’s comprehensive offering of chucks, centers, vices, tool clamping and automation systems as well as customized solutions for turning, milling, drilling and grinding.
“With Mexico’s machine tool consumption expected to grow by 15 percent this year, we see a lot of business potential with manufacturing customers in diverse industries such as aerospace, automotive, energy and oil and gas,” said Espeleta. “These are all industries in which Röhm’s more than 10,000 products can greatly contribute to increased productivity, and the new subsidiary will focus on helping local customers get the maximum return on their Röhm purchases.”
A native of Monterrey, Mexico, Espeleta earned a mechanical electrical engineering degree from the Monterrey Institute of Technology and then served as a CAD instructor and designer in the foundry industry in Mexico and the United States. He later worked at a precision aluminum foundry for automotive components as well as in sales and customer service for machine tools and perishable tooling.
The chief executive officer of Röhm Products of America, Matthew Mayer, said, “Rodolfo has worked in a variety of metalworking design, production and sales areas in Mexico. As a result, he is intimately familiar with that market and the needs of its customers, and is the ideal choice to lead our new subsidiary.”
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