SSAB Launches New Website

SSAB AB (Svenskt Stål AB; Stockholm, Sweden) is now including a comprehensive, combined product portfolio on its website, which has around 2.5 million visits annually, with 80 percent of these visitors looking for product information. To make the product information easier to find, the new site includes a Steel selector tool to enable product search and comparison.

The new site has been planned and optimized in response to customer needs and the content is based on in-depth customer interviews, survey results and user testing. Site usability and functionality have been key elements. Since people are increasingly using mobile devices to browse websites, the new site is responsive to mobile usage. Website information needs to be locally relevant so that customers can easily search and filter information and find the right salespersons effectively. To answer this need, country websites in local languages will also be rolled out during the next six months.

In addition to product information, corporate sections of the site provide an extensive overview of the company to serve target groups, such as the general public, investors, jobseekers and media. The Investors section now contains all share-related matters in one place and uses real-time graphing tools. Newsroom brings together all topical material from different divisions grouped under appropriate tags to help find-ability. The new site also includes a comprehensive package of sustainability information supporting also the company’s vision of a stronger, lighter and more sustainable world.

www.ssab.com