Osborn Launches End-User Van Initiative
The vans are designed to get their products into the hands of consumers in the Chicago metropolitan area.
Posted: June 20, 2018
Osborn (Richmond, IN), a world leading supplier of industrial brushes, polishing compounds, buffs, non-wovens and flapwheels, recently announced the launch of new end-user vans designed to get their products in the hands of consumers in the Chicago metropolitan area.
“From brand awareness and brand preference to cultural connections and effective selling, we’re focusing our efforts this year on making Osborn more of a household name,” stated Brian Keiser, the vice president of the company’s Brush Segment. “The vans will allow us to bring our products directly to the end-user and work one-on-one to gather feedback to continue to improve our product line.”
The vans, stamped with their logo and a close-up of the company’s unique power brush product, will be fully equipped with the entire product line including abrasives, buffs and compounds, and Load Runners. In addition to the end-user vans, they are planning to release several “Behind the Brands” videos and a new, user-friendly website. The firm plans to participate in multiple tradeshows around the globe to share and discuss these new products and initiatives.
“We are investing in growing the Osborn brand recognition and believe the vans, as well as these additional efforts, will help us reach an audience far beyond our current operations,” stated Brad Smith, the director of sales for the company’s Brush Segment. “Our focus on the do-it-yourself market gives us the opportunity to leverage our products to an entirely new group of consumers.”
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