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New Company Pushes Metal Hybrid Manufacturing

KAM will use advanced technologies for aerospace, automotive, defense, energy, oil and gas, and tool and die applications.

Posted: January 24, 2019


With years of experience harnessing the competitive advantages of advancements in engineering and manufacturing, NASCAR champion Brad Keselowski is launching a company on the cutting edge of a new technology, poised to start a new American industrial revolution: Keselowski Advanced Manufacturing (KAM; Statesville, NC) was unveiled at his state-of-the-art facility in Statesville, NC, where he is investing tens of millions of dollars in equipment and expertise that will be based in the 70,000 sq ft space. The company already has 30 employees and, by the end of the year, expects to have up to 100 people working in one of the most advanced hybrid manufacturing facilities in the U.S.

They are partnering with several of the world’s leading companies, including ALSCO, BIG KAISER, GE Additive, Mazak Corporation, and Pinnacle X-Ray Solutions. Working with a team of engineers and technicians, these combined efforts will help KAM lower customer costs and reduce waste, while manufacturing higher quality products. “The capabilities of new technologies are limited only by our imaginations and willingness to act,” remarked Keselowski. “Until now, much of this advanced manufacturing technology was considered too complex and too expensive for production level applications. By combining additive manufacturing with subtractive capabilities, our goal is to lead the way for the next industrial revolution by making these technologies more accessible.”

Their model is aimed at building custom solutions in metal hybrid manufacturing that offer a set of distinct advantages for their customers:

  • Speed: To take products to market faster than the competition.
  • Quality: For defect-free products that will meet or exceed the demands of the customers.
  • Engineering: Helping customers develop innovative solutions.
  • Hybrid Manufacturing: Leveraging multiple disciplines and procedures.

This combination of diverse metal manufacturing technologies allows them to be a high-tech solutions provider for customers. Industries such as aerospace and medical are seeing the benefits from this approach utilizing the technology on a smaller scale. For instance, in aerospace, creating plane parts using additive manufacturing, also known as 3D metal printing, allows for weight reduction and longer performance from the parts. Within the medical industry, the technology is being applied to create solutions that improve patients’ quality of life and is poised to affect the overall human experience in new and exciting ways. What differentiates them is their business vision to scale up hybrid manufacturing capabilities at a production level in Statesville.

Keselowski’s decision to start the company reflects his experience growing up in a family with a manufacturing heritage. His grandfather spent World War II making drill bits for the military. Later, he worked alongside his dad and uncle – both racers – as they built their cars in the family shop. Once he became a driver, he learned more about advanced machines, tools, engineering designs and other technological innovations.

By partnering with leading equipment and technology companies, KAM will refine elements of the production process to improve both quality and speed. We are excited to be working with their team, because we know the hybrid manufacturing model they’ve developed will help companies worldwide,” stated Rod Meyer, Pinnacle’s founder and chief executive officer. “Our technologies go hand-in-hand. With our advanced CT scanning technology and their expertise in engineering solutions, we’re disrupting the traditional manufacturing process.”

Keselowski says the new technology marks an important opportunity to grow a critical sector of the American economy. “Manufacturing built our country, enabling the strength and freedom we’ve all enjoyed,” he said. “Today, the advancements in manufacturing will spark a new wave of American companies, not only creating jobs, but also solving some of the world’s biggest problems – from helping the environment to improving our safety. We’ve assembled the talent, resources and technology to conquer these challenges. I am confident that our work will have a positive impact for generations to come.”

With operations beginning in 2018, the company has already begun working with customers.

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