Verisurf Appoints Reseller Channel Manager

Verisurf Software, Inc. (Anaheim, CA) appointed Scott Knoche as their reseller channel sales manager for the U.S. and Canada. Under this new position, he will lead efforts to support resellers with a multifaceted metrology sales and marketing support program aimed at helping authorized dealers be successful identifying customers, developing needs assessments, and delivering comprehensive metrology systems in support of advanced manufacturing requirements.

“Scott has been a part of sales and marketing for us for the past 16 years, most recently serving as North Central Regional sales manager, and brings a wealth of experience to this new position. His reputation precedes him with resellers and customers alike, and we look forward to his contributions to this important channel management responsibility,” said Ernie Husted, the president and chief executive officer of Verisurf. Regional managers, sales and applications engineers and headquarters staff will continue to provide resellers with sales and administrative support along with added program support, under Knoche’s direction.

“We are taking a program approach to dealer success, designed to help principals and their sales teams effectively recognize opportunities, provide consultation and make recommendations on automated quality inspection and reporting, scanning and reverse engineering, and tool building,” added Knoche.

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