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AWS Helps Industry Recruit Next Generation

The American Welding Society launches “Take the Torch” initiative to attract millennials and Gen Z into the welding community.

Posted: April 7, 2021

Take the Torch underscores how AWS membership supports the greater good of the industry and the welding community.

Millennials represent more than a quarter of the world’s population. To help foster the next generation of young professionals in the welding industry, the American Welding Society has launched a new membership initiative: Take the Torch.

The goal is address the overall age gap in welding and to encourage the younger generation to step up and make an impact. Aimed at Millennials and Generation Z, Take the Torch reinforces that when companies join AWS, they’re joining something bigger — not only for individual benefit but for the greater good of the industry and the welding community.

“With Millennials driving growth in the workforce, we are prioritizing efforts to attract younger members. An AWS membership is an investment that has many financial and non-monetary perks in the professional and personal lives of the next generation,” said Cassie Burrell, senior vice president of Marketing & Membership Development. “Millennials are a natural fit for membership organizations, and we’re excited to engage the industry’s future workforce through social and professional networking and personal growth opportunities obtained as part of an AWS membership.”

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